The African Cup of Nations (CAN) 2023 is one of the most closely followed sporting events on the African continent, bringing together tens of thousands of spectators in various stadiums across several cities. With such an influx of participants and a wide geographic spread, the organizer needed a ticketing solution capable of handling high volumes while offering flexibility in multi-channel sales, access control and an optimal user experience.

THE SOLUTIONS PROVIDED BY TICKETCHAINER

For the Africa Cup of Nations 2023, Ticketchainer has deployed a complete solution, covering all aspects of ticketing and operational management for the event:

Centralized management and multi-channel sales: A ticketing solution enabling multi-channel sales and distribution, including online sales, on-site sales, and distribution via local partners, thus maximizing points of contact with spectators.

Partner ecosystem integration: A fluid interface with the various digital payment and access control solutions, adapted to local payment methods and deployed in the 6 host stadiums. This integration has enabled simplified, secure management of transactions and spectator flows.

Partner ticket distribution: Complete management of ticket distribution to commercial and institutional partners, with real-time tracking of ticket usage.

Hospitality access control: Implementation of a dedicated solution for access to hospitality areas, guaranteeing a premium experience for VIP guests while ensuring a high level of security.

Operational project management: Ticketchainer was responsible for the coordination and operational management of the entire project, working closely with the organizers to ensure smooth execution and compliance with logistical and security requirements.

RESULTS AND KEY FIGURES

1 million tickets sold and distributed, with an average of 25,000 tickets sold per day for several weeks, demonstrating the platform’s ability to handle a high volume of continuous transactions.

70 physical Ticketchainer counters were deployed across the country, facilitating on-site sales and offering maximum accessibility to spectators, wherever they may be.

350,000 visitors a day were managed thanks to an optimized virtual queuing system, guaranteeing a smooth experience for online ticketing users, even during peak demand.

BtoB distribution via a dedicated platform, enabling sponsors to distribute up to 20,000 tickets each. This solution ensured smooth, controlled management of tickets allocated to commercial and institutional partners.