French professional club Provence Rugby is a long-standing partner of Ticketchainer. The collaboration began with the partial implementation of the TC BtoC solution for managing online ticket sales. Over the seasons, Provence Rugby has expanded its use of our software suite, now integrating the rest of TC BTOC, TC BtoB, TC Access and TC Plans to manage all its ticketing, access control and 3D modeling needs. Ticketchainer has also developed a number of customized functionalities to meet the club’s specific needs, in areas such as re-subscription, partner access control and match-day operational optimization.

THE SOLUTIONS PROVIDED BY TICKETCHAINER

Over the years, Ticketchainer has deployed numerous solutions to meet the specific needs of Provence Rugby. Here are a few examples to illustrate our ability to support the evolution of their ticketing operations and optimize their experience.

Multiplication of revenue channels: Ticketchainer has enabled Provence Rugby to diversify its revenue sources by deploying modules for marketing VIP offers online and maximizing cross-selling opportunities. These solutions have helped increase revenues by offering additional services and optimizing every interaction with spectators.

Improved distribution of partner access: Ticketchainer has set up an ergonomic digital platform to facilitate the distribution of access to Provence Rugby’s partners and sponsors. This platform is packed with advanced features, enabling partners to achieve a high level of autonomy in the management of their tickets. This considerably reduces the support load for organizers, who can concentrate on other aspects of the event.

Simplified re-subscription process: Thanks to a simplified 3-click online pathway, Ticketchainer has improved the re-subscription experience for spectators. The ability to pay in instalments has also been introduced to make the process more accessible and flexible, helping to increase the online re-subscription rate each season,

Adaptation of the sales process during the final phases: Provence Rugby wanted to restrict access to the ticket office to season ticket holders before opening it up to the general public. In just a few days, we developed and deployed a simple solution enabling “private” sales during the specified period.

RESULTS AND KEY FIGURES

Continued growth in ticketing revenues: every season, Provence Rugby sees its ticketing revenues increase and the sold-out record broken, even though the stadium’s capacity has increased with the addition of a new grandstand.

95% partner satisfaction: a study carried out by the club revealed that 95% of partners were satisfied with the ticketing and access management services, reinforcing their commitment to the club.

Constantly growing online re-subscription rate: the online re-subscription rate is increasing every year, and should reach 100% for the 2025/2026 off-season, a result that demonstrates the effectiveness of the customized features developed by Ticketchainer for subscription management.

Improving the spectator experience: thanks to the club’s ongoing efforts to better understand its audience and adapt its ticketing operations to meet their needs, and thanks to the responsiveness and flexibility of the Ticketchainer teams in implementing these changes, the spectator experience at Maurice David stadium is among the best in Pro D2, and the community around the club continues to grow.

CONCLUSION

The collaboration between Provence Rugby and Ticketchainer is an example of how a flexible, scalable and customized solution can help a sports club optimize its ticketing, re-subscription processes, and partner relationships. Provence Rugby continues to innovate by leveraging Ticketchainer’s technologies to offer an enriched experience to its spectators and partners, while increasing its profitability.