CONTEXT AND CHALLENGES

Jumping International de Bordeaux is a major equestrian event, attracting over 75,000 visitors over 4 days. In addition to its dual ticketing system covering both the show jumping competition and the Salon du Cheval, the event has to meet the needs of different categories of participants:

  • The general public: in addition to online sales, a significant flow of tickets is also sold on site on the days of the event, requiring efficient, fluid management of the crowds.
  • Partners and sponsors: managing their access quotas, specific ticketing and hospitality logistics requires a robust, well-adapted solution.
  • Exhibitors: the specific configuration of badges for exhibitors, their service providers and their guests is essential to guarantee controlled access and management of varied access rights.

THE SOLUTIONS PROVIDED BY TICKETCHAINER

Customized online ticketing: Ticketchainer has implemented an online ticketing solution capable of handling double ticketing for the competition and the Salon du Cheval. By integrating both placed and unplaced tickets, this solution enables fluid, centralized management of the different types of entry, optimizing the purchasing experience for all visitors.

Managing traffic peaks with a Virtual Queue: To guarantee the robustness of ticketing and provide an optimal experience during peak periods, Ticketchainer has deployed a virtual queue. This solution activates automatically during periods of high demand, helping to regulate online traffic and ensure the stability of the platform by avoiding any risk of overload.

3D modeling of the stands with TC Plans: Thanks to TC Plans, Jumping de Bordeaux offers an immersive 3D visualization of the stands, enabling spectators to choose their seat with a realistic view from each location. This system promotes an enriched shopping experience, offering visitors a clear perspective on available seats.

Optimized onsite sales: To meet the needs of onsite sales, Ticketchainer has deployed a ticketing counter, with an adapted and optimized user path. This system is directly interconnected with the POS terminals, facilitating rapid and secure transactions at the event.

Partner Ticket Automation: Ticketchainer’s access control solution has been configured to handle the complexity of different types of access and entry points on different days of the event. With multiple gates and differentiated access, this advanced configuration ensures smooth management of visitor and guest flows, guaranteeing secure, controlled access for everyone.

Advanced Access Control: Ticketchainer has automated the editing and distribution of tickets for partners, thanks to the development of a gateway between the ticketing system and the CRM used by the sales team. This integration enables fluid management of partner access, simplifying the process of issuing and controlling access quotas.

D-Day support: On the day of the event, Ticketchainer deployed a dedicated on-site support team, providing real-time assistance and a framework for operations. This support enables organizers to concentrate on the event, while benefiting from responsive technical support.

Equipment and Hardware: To meet the requirements of the Jumping de Bordeaux, Ticketchainer deployed several dozen access control and on-site sales stations, ensuring optimal management of visitor flows. This comprehensive hardware infrastructure guarantees a seamless experience and the ability to adapt to peaks in attendance.

RESULTS AND KEY FIGURES

75,000 tickets sold and distributed via various channels, testifying to the success of the event.

Record number of sold-out sessions, confirming exceptional attendance.

Smooth management of traffic peaks, with 6-figure ticket sales on certain days, optimizing profitability.

High-performance access control: a ticket scanned every 3 seconds during peak periods, ensuring uninterrupted entry.

RENEWED AND BROADENED TRUST THROUGH OPERATIONAL EXCELLENCE

Since its first collaboration with Jumping de Bordeaux, where only the general public ticketing was covered, Ticketchainer now manages the general public ticketing, partner access, access control for the Show, competition and parking lots, as well as the deployment of equipment and qualified personnel during the days of the event.