{"id":18106,"date":"2025-04-23T15:46:26","date_gmt":"2025-04-23T13:46:26","guid":{"rendered":"https:\/\/ticketchainer.com\/?p=18106"},"modified":"2025-04-23T15:51:44","modified_gmt":"2025-04-23T13:51:44","slug":"ticketing-re-subscription-a-strategic-moment-to-kick-start-the-season","status":"publish","type":"post","link":"https:\/\/ticketchainer.com\/en\/ticketing-re-subscription-a-strategic-moment-to-kick-start-the-season\/","title":{"rendered":"Ticketing re-subscription: a strategic moment to kick-start the season"},"content":{"rendered":"
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In the life of a sports club, the re-subscription campaign often marks the real kick-off to the season. It’s a commercial, operational and symbolic sequence, which crystallizes fan expectations, loyalty issues and performance imperatives for in-house teams.<\/p>\n\n\n\n

All too often, this key moment is treated as a simple renewal of last season, an exercise repeated year after year. And yet, a well thought-out re-subscription campaign can do so much more: accelerate sales momentum, renew the bond with fans, attract a new generation of supporters, all while lightening the workload of ticketing teams.<\/p>\n\n\n\n

Maximize online renewals (and new subscribers)<\/strong><\/h2>\n\n\n\n

The first challenge is to maximize re-subscriptions – and also new subscriptions – via an optimized online process. The objective is clear: to automate tasks as far as possible, in order to reduce the administrative workload and manual requests.<\/p>\n\n\n\n

A seamless, continuously available, mobile-first interface not only takes the pressure off ticket offices and phone lines, but above all frees up time for ticketing teams to concentrate on the essentials: strategy, analysis and customer relations. A good online experience is no longer a convenience, it’s a necessity. It’s also a lever for improving relations with subscribers, who appreciate being able to manage their subscriptions in just a few clicks, with no travel or time constraints.<\/p>\n\n\n\n

Attracting a younger audience<\/strong><\/h2>\n\n\n\n

The other challenge, fundamental to the sustainability of the subscriber base, is to succeed in attracting a younger audience. This can’t be decreed: we need to create the right conditions. A student or young working audience doesn’t respond to the same codes or constraints as the traditional subscriber base.<\/p>\n\n\n\n

We need to offer them an intuitive, fast, fully mobile experience, as well as a flexible payment model. The possibility of paying in instalments can remove a major obstacle and facilitate the engagement of these new targets. For young people to return to the stadium, we need to offer them the right hand. And that means well-targeted communication, on the right channels, at the right time, with messages that speak to these new profiles.<\/p>\n\n\n\n

Activate the right levers to boost conversions<\/strong><\/h2>\n\n\n\n

An effective campaign also relies on activating the right marketing levers. This means fine-tuning priority windows for existing subscribers, so that they can re-subscribe before the general public. Intelligent relaunches, based on browsing data or past behavior, enable you to relaunch at the right time, with the right message.<\/p>\n\n\n\n

It is also possible to integrate complementary products such as parking spaces, merchandising, VIP services or additional services. Well-integrated cross-selling does not complicate the customer journey: on the contrary, it increases the perceived value of the offer, while generating additional revenue for the club.<\/p>\n\n\n\n

Support designed to boost performance and relieve pressure on teams<\/strong><\/h2>\n\n\n\n

At Ticketchainer, we design re-subscription campaigns that combine commercial performance and operational efficiency. Our methodology is based on a digitalized process that’s easy to learn for subscribers and in-house teams alike, and fully customizable to the club’s needs.<\/p>\n\n\n\n

Everything is done to automate repetitive tasks, simplify rights management, activate the right marketing levers, and offer subscribers a fluid, mobile-first, rewarding experience. All this with local support, every step of the way.<\/p>\n\n\n\n

Provence Rugby: on the road to 100% online subscriptions<\/strong><\/h2>\n\n\n\n

Among the clubs we work with, Provence Rugby is a perfect example of what a well thought-out re-subscription campaign can achieve. In the space of three seasons, the club has gone from a hybrid model to a 100% digitalized system.<\/p>\n\n\n\n

With Ticketchainer, we’ve set up an ultra-simplified process that allows you to re-subscribe in as few clicks as possible. Subscribers simply enter their e-mail address and receive an identification link at that address. When they click on the link, they are automatically directed to a summary of their seats already allocated at the re-subscription rate, and simply need to confirm by choosing their payment method. Priority windows are managed, as are reminders and follow-up. Integration with the CRM enables fine-tuned campaign management and individualized performance tracking.<\/p>\n\n\n\n

The results are clear: a significant increase in online and global re-subscription rates, a massive reduction in processing time on the ticketing side, and a sharp rise in satisfaction rates. For the 2025-2026 off-season, Provence Rugby will achieve its goal of 100% online re-subscription.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

In the life of a sports club, the re-subscription campaign often marks the real kick-off to the season. It’s a commercial, operational and symbolic sequence, which crystallizes fan expectations, loyalty issues and performance imperatives for in-house teams.<\/p>","protected":false},"author":4,"featured_media":18085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"In the life of a sports club, the re-subscription campaign often marks the real kick-off to the season. It's a commercial, operational and symbolic sequence, which crystallizes fan expectations, loyalty issues and performance imperatives for in-house teams.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-18106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/posts\/18106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/comments?post=18106"}],"version-history":[{"count":4,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/posts\/18106\/revisions"}],"predecessor-version":[{"id":18110,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/posts\/18106\/revisions\/18110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/media\/18085"}],"wp:attachment":[{"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/media?parent=18106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/categories?post=18106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ticketchainer.com\/en\/wp-json\/wp\/v2\/tags?post=18106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}