Real-time visualisation that engages the viewer

The integration of 3D modelling into ticketing enables spectators to go beyond simply selecting seats on a traditional 2D map. They can now visualise their seats in three dimensions, giving them a much more concrete perception of their location in the stadium or hall. This immersive representation gives them a better understanding of the view they will have of the pitch or stage, encouraging a more confident and less uncertain purchasing decision. This transparency helps to increase customer satisfaction by providing an experience that is closer to reality.

Accessibility and Inclusion at the Heart of 3D Modelling

In addition to traditional seating management, 3D modelling plays an important role in accessibility. By highlighting the areas dedicated to people with reduced mobility or special needs, it makes it easier for them to plan their visit and find their way around the venue. This inclusive approach demonstrates the club’s commitment to making its events accessible to all, while offering spectators a clear and reassuring experience right from the booking stage.

Adding value to Premium Spaces and optimising sales

3D modelling also enables premium areas such as VIP boxes and grandstands to be promoted more effectively. By providing a detailed and realistic view of these areas, it makes it easier to market them to demanding customers. Furthermore, for organisers, having a clear view of seat availability helps to identify areas that are less popular, opening the door to targeted marketing strategies to maximise sales, such as promotions or tailored combined offers.

Controlled, customisable technology developed in-house

One of the major advantages of 3D modelling at Ticketchainer is that it has been developed in-house. Unlike third-party solutions, which are often rigid and costly, this in-house technology guarantees perfect control over costs and performance. It can be fine-tuned to the specific needs of each club, whether it’s a football stadium, a concert hall or an open-air festival. Full integration with the ticketing system ensures a fluid and consistent user experience, with no break between selecting tickets and purchasing them.

Conclusion: Innovation at the Service of Event Excellence

The integration of 3D modelling into ticketing is revolutionising the spectator experience and event management. It brings transparency, flexibility and inclusiveness, while helping clubs to optimise their revenues and adapt to a constantly changing market. This innovation, perfectly mastered by Ticketchainer, enables organisers to remain competitive, enrich the experience of their fans and guarantee fluid, efficient and transparent management of their tickets.