Organising a large-scale event, whether it’s a sports match, a concert or a festival, is a real logistical challenge. Among the crucial points, managing spectator access plays a major role in the overall success of the event. Long queues, poorly organised entrances and inefficient access control can quickly lead to frustration, dissatisfaction and a poor image among visitors.

The importance of managing spectator flows

Guaranteeing a seamless experience from the moment you arrive at the stadium or venue is now a key expectation of spectators. Rigorous organisation of the flow of people, to avoid crowds and excessive waiting times, is not only a question of efficiency, but also a key element in ensuring the satisfaction and safety of everyone.

Optimised management of admissions also means that spectators can be better distributed across the various access points, avoiding bottlenecks and facilitating the work of the control teams by reducing the operational workload associated with reception.

Mobile access control: a flexible solution tailored to the specific needs of events

Faced with these challenges, mobile access control solutions have emerged as an innovative and particularly effective way of managing spectator flows. One of the major strengths of these solutions lies in their flexible configuration, enabling them to be adapted precisely to the actual configuration of the event. Thanks to technologies such as QR codes, spectators can quickly access their seats simply by presenting their digital ticket on their smartphone. This method considerably reduces queues while guaranteeing enhanced security.

However, a high-performance mobile access control system is not limited to a simple scan at the entrance. It needs to offer flexible configuration options to suit the nature and size of each event. For example, at large events such as concerts or football matches, it is often necessary for the ticket to be scanned at several separate access points. One may be located at the main entrance, another at the access to the VIP areas, or yet another at the entrance to the dressing rooms. In this case, a well-designed mobile access control system must allow multiple scanning in real time, while avoiding congestion at a single control point.

Let’s take the example of an event with multiple perimeters. In this case, the digital ticket would not only be scanned at the entrance, but also at the entrance to each perimeter or even for access to specific areas such as dressing rooms or partner areas. Such a system offers great flexibility, as each ticket can be configured to allow access to different points while guaranteeing efficient and rapid flow control. This flexibility in adapting to the various needs of the venue and the different access zones not only helps to make entry more fluid, but also enhances security throughout the event.

What’s more, certain configurations can even authorise an exit control, for example for events where security checks or specific procedures are required, making it possible to check tickets again or ensure traceability of exits.

This adaptability means it can meet a wide range of requirements, whether for events in open or closed spaces, with multiple entry points or specific ticketing configurations. Ticketchainer, for example, offers the possibility of customising this solution to the exact requirements of the event, with an intuitive interface that allows different types of access and controls to be set up with just a few clicks. This agility in flow management is essential to guarantee a smooth, seamless experience throughout the event.

Ticketchainer: a complete and flexible mobile access control solution

Ticketchainer offers a complete mobile access control platform that enables fast and seamless check-in, not only via mobile applications but also through dedicated scanners, guaranteeing a seamless experience for both spectators and teams on the ground. Our solution adapts to all types of event, offering flexible access management.

One of the great advantages of the Ticketchainer platform is its ability to manage all types of access, beyond simple entry to the stands. For example, at major events where reserved parking spaces or specific areas require separate control, our solution enables a quick scan of the QR code to validate access to these areas. This avoids queues at the entrance and ensures that each spectator or partner accesses the appropriate area without hindrance.

What’s more, our platform is fully configurable to meet the specific needs of each event. Whether you need fast access control at the main entrance, ticket scanning for access to premium or partner seats, or access control for ancillary areas such as car parks or partner stands, Ticketchainer guarantees smooth, fast and secure management of spectator flows at all access points.

This solution provides an optimum spectator experience, reducing waiting times and offering teams on the ground simplified, efficient management of all access points, while improving security and traceability of flows.

Automation and enhanced security

As well as ensuring a smooth entry process, security is another essential pillar of access management. At major events, where thousands of spectators have to be controlled in a limited time, it is crucial to guarantee not only rapid entry, but also flawless security. Automating access control using integrated tools is a key way of achieving this. By automating the process of checking tickets and identifying spectators, human error, which can occur during manual checks, is almost completely eliminated, particularly in busy environments.

Ticketchainer offers automation tools that instantly detect fraudulent tickets. The use of QR codes or dynamic barcodes is a particularly effective solution for identifying and preventing attempted fraud. Each ticket is unique, and the mobile access control application scans these codes in real time, ensuring that each entry is legitimate and that tickets are not resold illegally. What’s more, Ticketchainer can generate alerts in the event of an anomaly, reducing risk and increasing responsiveness.

One of the key features of our solution is the ability to access real-time attendance data for each part of the event. Thanks to this functionality, clubs and organisers can track spectator flows in real time and access accurate and comprehensive reports on attendance by ticket category and access point. This includes detailed information on the number of spectators present in specific areas, such as VIP areas, the main stands, or partner areas, enabling controls to be readjusted and areas to be managed more efficiently. This traceability also ensures that sensitive access areas, such as reserved car parks or areas dedicated to sponsors, are properly regulated.

Automation is not limited to checking tickets. It also enables the different categories of access to be managed in real time, providing a complete overview of attendance by zone, making it easier to take decisions on the spot. If necessary, organisers can react quickly to adjust access to certain areas or ensure that capacity limits are respected.

With Ticketchainer, clubs and organisers benefit from a solution that combines logistical efficiency, enhanced security and an optimal spectator experience. Thanks to the automation of processes and real-time access to attendance data, our customers are able to guarantee smooth management while offering optimum control of access to all parts of the event.

Conclusion

Access management and access control are no longer secondary issues. They are at the heart of the spectator experience and the operational success of an event. Thanks to modern technologies such as mobile access control and automation, it is now possible to offer fast, secure and stress-free entry.

With Ticketchainer, you benefit from a complete, agile and innovative solution that helps you to optimise the management of your events, reduce friction and guarantee the satisfaction of your spectators.